National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Representation of fat people in selected mediacontents
Martínková, Tereza ; Reifová, Irena (advisor) ; Hladík, Radim (referee)
Thesis Representation of fat people in chosen media content is audience research based on perception of thickness, related to characters from three selected czech television series. Fat Studies was primary science literarture source for thesis theory and practical research part is using both, quantitative and qualitative methodology. Quantitative method of data collection were self-serviced questionnaire shared throught internet. Qualitative method used half- structured personal interviews. Thesis is trying to answer, if there is existing correlation between thickness (body constitution) of character and popularity based on character personality. This correlation was statisticaly confirmed only for characters, which are considered strongly obese. Not for any other type of characters. Another findings confirmed, that there is strong positive correlation between popularity of personality and character attractiveness.
Obesity in the Czech media
Kovářů, Jakub ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee) ; Bednařík, Petr (referee)
Obesity is one of the most serious problems of the contemporary civilization. Although its causes are multifactorial, some authors blame media for the increase of obesity. However, media can also be seen from another perspective. It can be seen as a tool for activating people towards a healthier lifestyle and thus moderate obesity. This work is based on this second view. On the basis of the health communication are formulated requirements on informing about obesity. I use quantitative content analysis to verify whether Czech media works according to these requirements. I come to the conclusion that the Czech media fulfills the requirements only partially. Although media consider obesity as a problem and gives factually correct information, it blames mostly individuals, which is not in accordance with the recommendations of the health communication. Likewise, it offers mainly individual forms of solutions. Compared with foreign media it focus less on childhood obesity too.

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